Marketing & Technology Blog

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. Some of these practices are possible at small volumes without software, but technology becomes essential with any scale and with the increasing number of channels marketers are required to manage. A key component of marketing automation tools is the provision of analytics features to measure the impact of an entire campaign across segments and channels. These features measure the impact of campaigns on marketing team KPIs, campaign ROI, and the impact of campaigns on company revenue. Marketing is the lifeblood of every brand-to-custo...

One thing I've learned as a marketer is to lead with the data. 53% of companies that use marketing automation have higher conversion rates from marketing response to marketing qualified leads. Combine that with the fact that MA users experience a 20% increase in sales opportunities. The data speaks for itself. Now, before you get too extreme and start automating social updates every 15 minutes, remember to keep within reason. Your daily schedule might consist of posting 1-3 non-promotional updates, 1-3 pieces of your brands content (resources, blog content, landing pages), as well as sharing content created by influencers and other brands. However, do you ever struggle to find a quick and easy way to socialize and educate others in your organization about marketing automation and its deep functionality? And, as you plan campaigns and programs, do you ever wonder, “Am I truly tapping into my platforms full potential?” Marketing automation is a technology process that enhances ...