Marketing & Technology Blog

Seems like Marketing Automation is here and there and everywhere as the network just keeps on buzzing about it. But what is MA anyway? In short, Marketing Automation is the use of software to automate routine marketing tasks for the sake of saving time or perform certain tasks at wider scale. In 2018, we expect to see a greater number of automations asking for customers to share recommendations, reviews, and purchases with their social networks. This is an attempt to cut through the noise of mass advertising. Every marketer knows the benefits of B2B marketing automation platform trends for 2018 . Tasks such as sending emails, accessing social media, and others are made easier and faster with this software. Even so, this strategy is not entirely focused on streamlining marketing activities but also in multiplying the results obtained. It comes as no surprise that cloud-based marketing automation software was a top requirement. Marketing automation comes complete with instructions on...

Many claim that understanding the customer journey is the most important aspect of customer data management best practices for 2018 , or hosting a secure data network is key. Others claim that the sales team should retrieve full accessibility to information. You need to properly handle data management, know what it is you should be collecting, and know how to keep it safe so you can use it to keep track of customers and prospects, as well as measure sales and marketing efforts. Customer records created with missing zip codes or wrong address information often leads to customer communication breakdowns. Address validation software can be used in conjunction with the in-house ERP or CRM system to capture the correct addresses. Customer data is constantly in a flux, which is the number one reason to employ data monitoring principles. You may want to use specific notification techniques to maintain overall data quality, and also establish specific security policies that keep data organize...

Don’t fall into the trap of thinking that onboarding can’t start until the employee is physically on your premises. Most prospective employees are anxious to learn as much as they can about their new organization and the people they’ll be working and interacting with. Today’s technology makes it possible to connect and engage with employees from the moment they accept your offer. Organizations used to think of onboarding as the automation of paperwork – a “set it and forget it” approach focused on ensuring all the new-hire documentation was completed in a timely fashion. But nowadays, in an increasingly competitive talent landscape, where employees determine whether to stay at a new job within their first six months, onboarding must play a much more important and expanded role focused on employee activation and retention. The first day on a new job is always stressful. Employers can make it easier on new recruits by providing them with the tools they need to get up to sp...