Marketing & Technology Blog

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. Some of these practices are possible at small volumes without software, but technology becomes essential with any scale and with the increasing number of channels marketers are required to manage. A key component of marketing automation tools is the provision of analytics features to measure the impact of an entire campaign across segments and channels. These features measure the impact of campaigns on marketing team KPIs, campaign ROI, and the impact of campaigns on company revenue. Marketing is the lifeblood of every brand-to-custo...

One thing I've learned as a marketer is to lead with the data. 53% of companies that use marketing automation have higher conversion rates from marketing response to marketing qualified leads. Combine that with the fact that MA users experience a 20% increase in sales opportunities. The data speaks for itself. Now, before you get too extreme and start automating social updates every 15 minutes, remember to keep within reason. Your daily schedule might consist of posting 1-3 non-promotional updates, 1-3 pieces of your brands content (resources, blog content, landing pages), as well as sharing content created by influencers and other brands. However, do you ever struggle to find a quick and easy way to socialize and educate others in your organization about marketing automation and its deep functionality? And, as you plan campaigns and programs, do you ever wonder, “Am I truly tapping into my platforms full potential?” Marketing automation is a technology process that enhances ...

According to its advocates, a CDP differs from customer relationship databases, data management platforms or most marketing platforms because it was designed specifically as a central location for customer data — profiles, personal identifiers, website visits, mobile app sessions, email responses, chat transcripts, audio recordings of customer service interactions, social media comments, purchase orders and so on — and was intended specifically for marketers. There’s no industrywide definition for CDPs, but they have three major attributes: CDPs are managed by marketers without technical backgrounds (as opposed to CRMs, which are operated by IT people), focused on companies’ first-party data and analyze companies’ known consumers, according to Adam Sarner, research vp at Gartner. If business-to-business marketers use CRMs, perhaps a good way to think of CDPs is they are CRMs for business-to-consumer marketers to manage direct customer relationships. A Customer Data Platform allow...

Video marketing has been around for years, but it has been getting an insane rise of popularity in the past couple of years. This ongoing shift in how the general public spend their time online urges all company that rely on digital platforms to step up their video marketing game. As marketers, we have to be up-to-date on what’s new and take measure accordingly based off data. In this post, I’m giving you the insights on video marketing trends in 2018 you need to make the right decisions. I’m giving you our top 10 statistics and trends of video marketing along with what they mean for you and your brand. Landscape videos are wider than they are tall, and viewers often have to change the position of their device for the video to fill their entire screen. Because square videos are as wide as they are tall, they take up the majority of a smartphone or tablet screen without the added step of the viewer having to reorient their device. Video marketing can play a useful role in this ...