Marketing & Technology Blog

Video marketing has been around for years, but it has been getting an insane rise of popularity in the past couple of years. This ongoing shift in how the general public spend their time online urges all company that rely on digital platforms to step up their video marketing game. As marketers, we have to be up-to-date on what’s new and take measure accordingly based off data. In this post, I’m giving you the insights on video marketing trends in 2018 you need to make the right decisions. I’m giving you our top 10 statistics and trends of video marketing along with what they mean for you and your brand. Landscape videos are wider than they are tall, and viewers often have to change the position of their device for the video to fill their entire screen. Because square videos are as wide as they are tall, they take up the majority of a smartphone or tablet screen without the added step of the viewer having to reorient their device. Video marketing can play a useful role in this ...

Enhancing employee engagement in 2018 will be one of the top goals of every employer . Finding the right talent for the job is the first step toward bringing that goal toward reality. With digitization and cloud-based hiring tools, recruiters and hiring managers can easily and affordably locate, evaluate, and organize top job candidates. Companies like SilkRoad and Youth4Work are examples of companies that utilize algorithms to filter applicants based on specific employer criteria to help select the right person for the job. More and more employees are demanding a flexible work environment and that includes having choice in where they work. Working remotely is a sought-after benefit that can help create an engaging, employee-centric culture. Lower commute times and a more flexible schedule can positively impact employee productivity, while lower overhead costs can boost company bottom lines. With technology like video conferencing, group chat tools and smart phones, it’s easy for empl...

For customers, voice-based interfaces will act as an easier-to-use technology that they don’t have to necessarily learn or adapt to. Humans can speak much faster than they can type, so speech will be a more sought-after medium. Moreover, voice-based technologies are becoming more and more intuitive. As machines become more human, a customer is more likely to form an emotional attachment to them, and in turn, with the brands. Think about it, imagine, asking your phone to order a pizza and it responds with your favorite toppings or maybe tells me there is a ‘Buy One Get One Free offer’ running. You can even ask for weather updates, order products online, book movie tickets, look for news on customer experience trends in 2018 ( https://www.martechadvisor.com/articles/customer-experience-2/will-voice-transform-customer-experience-trends-in-2018/ ), play your choice of music and much more using these digital assistants.