Trends in Customer Experience for 2018

For customers, voice-based interfaces will act as an easier-to-use technology that they don’t have to necessarily learn or adapt to. Humans can speak much faster than they can type, so speech will be a more sought-after medium. Moreover, voice-based technologies are becoming more and more intuitive.

As machines become more human, a customer is more likely to form an emotional attachment to them, and in turn, with the brands.

Think about it, imagine, asking your phone to order a pizza and it responds with your favorite toppings or maybe tells me there is a ‘Buy One Get One Free offer’ running.

You can even ask for weather updates, order products online, book movie tickets, look for news on customer experience trends in 2018 (https://www.martechadvisor.com/articles/customer-experience-2/will-voice-transform-customer-experience-trends-in-2018/), play your choice of music and much more using these digital assistants.

Comments

Post a Comment

Popular posts from this blog

AI in Recruiting Industry

AI (artificial intelligence) seems to be taking the world of Human Resources and Recruitment by a storm. It’s probably safe to say that there’s an AI-powered solution for virtually every part of your recruitment funnel. Recruiters and agents have been using AI for years, and its origins were modest and relatively simple. The use of ai in recruitment industry to quickly scan through CVs often leads to criticism from job seekers though. AI-powered preselection software uses predictive analytics to calculate a candidate’s likelihood to succeed in a role. The internet hasn’t solved recruiting. It hasn’t made the experience better for job seekers engaging with your companies, and it hasn’t made it more efficient for recruiters. Artificial intelligence, machine learning and deep learning have dominated the headlines in recent years and are steadily being woven into our daily lives. In the talent industry, AI has already become more common with the use of soft skill assessment tools an...
Read more

CDP, DMP and Role of Enterprise CRM Software

Difference between customer data platform and data management platform DMPs cannot accept 1st party data and work almost exclusively with anonymous information such as cookies, devices, IP addresses. CDP data is stored in a single, scalable place, making it fast and flexible to read through and analyze all the data at once. In an effort to provide a more satisfactory response, though, we’ve put together some general guidelines for what your life looks like with a CDP, with a DMP, and with both. Pass the third party segmentation in the DMP to application for on-site personalization and distribution to other systems readily. When it comes to managing, analyzing, and activating user data, many different solutions can help marketers achieve their goals in some capacity or another. How to compare data management platform vs cdp ? What is the difference between a Data Management Platform (DMP) and a Customer Data Platform (CDP), and which is right for me? All of this is to say that ...
Read more