2018 Buyers Guide
Content marketing is a double-edged sword. It has the potential to let an SMB punch way above its weight but also- if not done right- can suck resources with no tangible outcomes. With this content marketing buyer’s guide for 2018, Small and Medium B2B companies hoping to either kick-start their Content Marketing strategy, or those wanting to take their ad-hoc content marketing efforts to scale and measurability can get the big picture on the core components of Content Marketing and understand the business impact of each component. The growing e-commerce space has opened up a world of stiff competition albeit online. If a consumer wants to, he can switch brands as easily as changing his clothes. There is no dearth of choice today. This has slowly spread to every other sector too. Content marketing involves sharing of valuable and relevant content to a specific audience using different methods. In turn, this can help increase brand loyalty. In a time where competition is all aroun