Marketing & Technology Blog

Bhairon Temple or Kilkaari Baba Bhairav Naath Mandir is a Hindu temple dedicated to diety Bharion. The architecture of this temple is purely North Indian in style. Bhairon Temple is the only temple where devotees offer alcohol to the deity. The origin of Bhairava can be traced to a conversation between Brahma and Vishnu which is recounted in the Shiva Mahapuranam. Normally in Shiva temples, idols of Bhairava are situated in the north facing, southern facing direction. Bhairava is an important deity of the Newars. Shri Kaal Bhairav Chalisa in English is a prayer and contains verses that praise the deity with devotion. All the traditional settlements of Newars have at least one temple of Bhairava. Bhairava is a fierce manifestation of Shiva. He is often depicted with frowning, angry eyes, sharp, tiger’s teeth and flaming hair. Brahma and Vishnu were disputing with each other for the status of supreme God and appealed to the testimony of the four Vedas, which proclaimed Rudra-Shiva as t

Marketing automation makes it possible to deliver the right message to the right audience at the right time — but to take full advantage of the software, it’s important to understand your prospects’ buying cycle and deliver marketing that fits with their current stage. The first step of planning marketing automation implementation should focus on developing buyer personas. The offers and emails you create should be based on each of your buyer personas. One of the best aspects of marketing automation for eCommerce is that it enables you to reach a customer at exactly the right time. Once you have workflows in place to identify loyal customers, you can automatically send them an invitation to your loyalty program using your email marketing software. Creating segments with automation workflows will save you enormous amounts of time. By tracking purchase behavior of your eCommerce customers, you can create highly relevant segments with ease. Small and growing businesses need to squee

The recruitment sector is being transformed by a new workforce that embraces technical innovation and an evolving social media landscape. Recruiters have been making good use of CRM software, which enables them to work more efficiently for some years now. Talent acquisition is going through a period of immense change as the world moves towards the digital economy. Recruiters now need to do two things: First, upskill, and embrace again attributes from the Analogue Age like interpersonal communication, relationship building and networking. These new onboarding tools usage trends in 2018 are giving a new direction to recruitment. Effective use of data to glean insights into candidates enables businesses to have a clearer picture of the talent they are working with. Today’s labor market is largely candidate-driven. The battle to attract top talent from the pool of under-qualified applicants is getting tougher. Thanks to the technological advancement, start ups and Fintech companies ca