Video & Display Marketing Trends




Video marketing has been around for years, but it has been getting an insane rise of popularity in the past couple of years. This ongoing shift in how the general public spend their time online urges all company that rely on digital platforms to step up their video marketing game. As marketers, we have to be up-to-date on what’s new and take measure accordingly based off data. In this post, I’m giving you the insights on video marketing trends in 2018 you need to make the right decisions. I’m giving you our top 10 statistics and trends of video marketing along with what they mean for you and your brand. Landscape videos are wider than they are tall, and viewers often have to change the position of their device for the video to fill their entire screen. Because square videos are as wide as they are tall, they take up the majority of a smartphone or tablet screen without the added step of the viewer having to reorient their device. Video marketing can play a useful role in this new reality, with the availability of excellent analytics and support for growth up and down the marketing/sales funnel. But, video marketers will have to place more emphasis on metrics-driven budgeting and decision-making. Live streaming will outpace prerecorded videos. As video continues to dominate social media, research has found that live streaming encourages more engagement from the audience; a report by Social Media Today found that users will watch a live video for an average of three times the length that they would a similar prerecorded video. Today, consumers have been trained to expect a self-serve, on-demand experience — one that gives them the information they want, when they want it, how they want it. Video competition will eventually become too stiff for low-quality videos to get the views or results businesses need, which means if you’re going to invest in video, you need to do it well and do it the right way, the first time around. Growing from a simple curiosity, live video streaming has grown into an exciting video marketing trend, continuously picking up its speed. With live videos, you give exactly what your followers want: immediate connection, feedback and gratification.

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