Podcasts for Marketers




According to Wikipedia, a podcast or generically netcast, is an episodic series of digital audio or video files which a user can download in order to listen to. Although podcasting first found popularity within the techie set, it has since caught on with the general public. Marketing Podcasts 2019, once an obscure method of spreading information, has become a recognized medium for distributing audio content, whether for corporate or personal use. Podcasts are also used for informational and educational purposes: self-guided walking tours, talk shows and training are all available through podcasting. Your podcast is automatically available for people to hear on Anchor as soon as you add some audio. But you’ll probably want to also make it available on other podcast platforms, like Apple Podcasts (aka iTunes), Google Play Music, Overcast, Pocket Casts, Spotify, and more. Podcasts are On Demand and can be listened to on your schedule — not when a Radio Station decides to air it. So, it’s kind of like TiVo. Podcasts can be produced by just about anyone wanting to share and communicate with the world. They are not exclusive to Big Name Media. When a new show is created, podcasting gives you a way to capture it and take it with you to watch or listen to later - usually for free. Most Podcasts today are audio only, even though video podcasts do exist. Podcasting has really grown out of a need for background content.

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